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Guide · Multi-cloud

Google Cloud cost optimization: the levers that matter

The FinOps method is the same on every cloud; the levers change names. Here are Google Cloud's, with the pitfalls specific to BigQuery and storage.

By Aymeric Boucher · 20 October 2026 · 3 min read

Make costs visible

  • Labels on projects and resources, with an application label linked to your CMDB.
  • Billing export to BigQuery, the source of truth for analysis and the dashboard. Google Cloud is also among the providers of the FOCUS format.
  • Budgets and alerts at billing account and project level.

Pay less for compute

MechanismPrincipleWhen to use it
Sustained use discountsAutomatic discount on some machine families running a large part of the monthNo action: factor it into calculations
Resource-based committed use discountsCommitment to vCPUs, memory or GPUs in a region, for 1 or 3 yearsSteady, predictable load
Flexible (spend-based) committed use discountsCommitment to an hourly amount, applicable across projects and regionsSteady load that changes shape
Spot VMsSpare capacity at a large discount, interruptibleBatch, CI/CD, interruption-tolerant non-prod

As on Azure and AWS: clean up and rightsize first (Google Cloud Recommender suggestions are a good starting point), then commit.

BigQuery: the item that surprises

  • In on-demand mode, each query is billed by data scanned: a SELECT * on a large table can be expensive.
  • Partitioning and clustering tables so only useful data is read.
  • A maximum bytes billed cap per query, to avoid accidents.
  • For a heavy, regular load, compare with capacity mode (slots).

Storage and logs

  • Cloud Storage: Standard, Nearline, Coldline and Archive classes, with lifecycle rules or Autoclass.
  • Cloud Logging: exclusion filters on useless logs and right retention. Same logic as for Log Analytics.
  • Orphaned persistent disks and snapshots to delete.

The same method, on every cloud

Understand, optimize, operate, stay in control: the approach is identical on Google Cloud, Azure and AWS. See also our Azure and AWS pages.

FAQ

What is a committed use discount?

A 1- or 3-year commitment, either to specific resources (vCPU, memory, GPU) in a region or to an hourly spend amount, in exchange for a discount. It is Google Cloud's equivalent of reservations and savings plans.

How do you cut the BigQuery bill?

Partition and cluster tables, avoid SELECT * on large tables, cap bytes billed per query, and compare on-demand with capacity mode for regular loads.

Do your methods apply to Google Cloud?

Yes. The FinOps approach is the same on every cloud; only the names of the levers change.

Aymeric Boucher has been a FinOps consultant for 8 years and is the founder of FinOps Pilote. He works with large international enterprises and SMEs on Azure and AWS, and has delivered more than €20M in cloud savings. Learn more →

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